Privacy & Cookies

This website uses cookies to collect anonymous information about site visitors. does not share personal information with third parties nor do we store any information about your visit to this site other than to analyze and optimize your content and reading experience through the use of cookies.
By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

About cookies

Cookies are files, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server.
Cookies can be used by web servers to identity and track users as they navigate different pages on a website, and to identify users returning to a website.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

More info: ICC UK Cookie Guide.

We use Google Analytics, which creates a number of first-party cookies:
Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google).

Globally and in the European Union member states Google sets the following cookies:

  • __utma Cookie

    A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

  • __utmb Cookie & __utmc Cookie

    These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
    Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
    This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

  • __utmz Cookie

    Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
    This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

  • __utmv Cookie

    Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

Full details of the cookies which Google Analytics uses can be found in Cookies & Google Analytics in documentation for Google’s Analytics tracking code.

You can also read Google’s Privacy Policy for Google Analytics.

We do not share any data that Google Analytics collects. Data collected is used as follows:

  • to report, in aggregate, how visitors find and use our website;
  • to understand overall visitor behaviour;
  • to help us update and improve our website.

How to turn off cookies

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari: Preferences > Privacy

This privacy policy is subject to change without notice and was last updated on 6 August 2014. If you have any questions feel free to contact us: